Work in Progress
FindMuse.App
FindMuse.App is a responsive app to promote local exhibitions and events, offering museum information to patrons and facilitate self service for enhanced visitor experience. With aims to convert the museum’s ‘pop-up’ culture experience into fully committed online platform for guests to share experiences, engage in activities and invest in services designed for individuals who struggle to plan and organise trips to art museums.
Role
Timeline
Tools
Process
final image photos
Value summary
The goal of FindMuse.app is to connect an audience to local museums and pop up events while offerening simplified visual information to patrons who would typically struggle finding events.
Goal statement
FindMuse.app will let users organise educational and fun family day trips to local art museums, which will affect busy parents by offering a simplified self service booking option and pre planned trips. We will measure effectiveness by tracking booking data and analysing reviews on app store.
Qualitative research
Prepped interview questions for fictional users - to assess the needs and pain points of current user experience with existing content
Do you visit art museums? What is your purpose for your visit?
Do you prefer to visit museums alone or with people.. why?
Do you ever research museums before visiting? If yes where do you find your information?
What challenges do you face before visiting museums and/or art galleries?
Do pop up exhibitions/museums/events interest you?
Where do you find notice about pop up events?
How strongly do you feel about supporting your local community?
How important is cultural education and engagement to you
Quantitive research
(add brief statement)
Fictional User Personas & stories
(below I chose fictional users to engage in my own styles of research)
Goal:
To reduce complicated booking and information overload while supporting Education and Social needs of User
Research & pre-booking - Nigel
Nigel is a family user, who is the primary parent for planning family days out, he needs a visual styled app to help organising day trips with his family, because he feels overwhelmed when researching online due to his dyslexia.
We believe that if Nigel has access to an app which simplifies research, then he will achieve his goals of planning spontaneous days out with his family.
Scheduling- Anna
Anna is a Ma Art History student, who tutors part time to a-level students online, she needs an app to organise her time to breakdown her academic responsibilities and desired social life, because she struggles to sustain lasting friendships with peers.
If Anna can download an app to help organise time, then she will achieve a positive work life balance.
Networking- Max
Max is a tourist user, with a graphic design freelance nomad lifestyle, who wants an app where he can join online forums before visiting events/museums, because he feels anxious when going to events without preparation and desires better connections.
If max can sign up to events chat forums [on the FindMuse.app] before visiting events then they will achieve networking opportunities while creating new connections before meeting new people at the event and feel less anxious.
Empathy Map
User Journey Map
Competitor Analysis
‘How Might We’
How might we make mobile app available for website users?
By creating multiple viewpoints for screen view, which respond to both online website and mobile app.
How might we reduce complex information to appropriately fit both mobile and online web format?
By delivering simplified design though adaptation of users needs and platform data.
How might we provide users the best experience and keep them interested?
By providing reward systems within app- loyalty cards and sale opportunities
How might we appropriately show awareness of our platform for our customers?
By running campaigns via social media or ads via google which suggest a similar genre of applications.
Card Sorting
I arranged topics into categories found while research for the user needs. I used post-it notes to organise and arranged accordingly.
User Flow
‘A user flow is the path taken by a typical user on an app or website so they can complete the task from start to finish’
Informative Architecture
Card sorting and user flow led to creating structure for Informative Architecture. Meaning the users can easily flow through the elements of the application.
